This week I’m excited to introduce my friend and client Jibreel Sarij, CEO of Acutis Diagnostics. He’s built a reputation of providing value and integrity in an an industry typically lacking in both. He gave me a tour of his new facilities on Long Island’s North Shore.
Anyone can approach business and marketing with an attitude of “what’s in it for me?”
But the way to win at both is with an attitude of generosity and service. It’s what I teach my clients, and it’s exactly what Jibreel did. His quick success is the best testimony I can imagine for this approach.
He understood it’s important to get himself in front of as many people as possible. But unlike most entrepreneurs, he also understood it’s equally important to plan for how people will respond to you once you do get in from of them. Planning ahead for BOTH questions is how we succeed as entrepreneurs.