Video Design Provides Buyer Education

Your prospects and customers buy technical products and services all the time, so they think they understand your offering as well as you do. But, they don't. This often leads to costly mistakes when placing orders. And they might have expectations that aren’t based in reality. They may think they have a handle on things, but they actually need guidance and education.

That's where video comes in.

Video is in high demand, and low supply.

Video is the most powerful medium there is for engaging and educating B2B buyers and executives, yet most technical B2B companies are under-using it, or missing the boat completely. Most business executives watch and share videos, and retain the information - about 95% of tech decision-makers watch technology-related videos, and 71% watch them on the vendor's website (that's you). But hardly any industry companies are making enough (or any) videos.

This is a golden oppor​tunity.

Video Marketing Production

They need education and support

Your audience could benefit from ongoing education in your field. It teaches them how to use your product or service to the fullest, and how to order easily. You could be using video to teach them proper care and maintenance, or use cases they may not think of on their own.

Answer their questions

You probably get the same questions over and over again from prospects and customers. A library of video content can answer these questions, giving viewers a compelling reason to remember you, and return to your site. 

You're not where they are

It's not up to B2B buyers to discover the ins and outs of your offering. It's up to you to put yourself in front of them, in the format they prefer - which today is video. Most business executives prefer video, but most B2B businesses aren't providing enough videos to make an impact.

 

Drive traffic, boost you reputation, and educate your prospects.

Here's how.

Video Content for LON Cosmetics

Video Strategy

We'll determine the best video format for your audience (vlogs, video essays, talking head), how often to publish new content (daily, weekly, monthly), and where to distribute and promote it (Facebook, YouTube, LinkedIn, and so on).

Video Production

We can create your videos for you, or work together. This service can include all phases from writing and design, to recording and editing.

Video Library Management

We'll manage all aspects of your video library. This includes YouTube channel management, website content management, and creating and sharing teasers for social platforms like Facebook, LinkedIn, and Twitter.