Fuelblue. Branding. Positioning. Marketing.

Advanced Arch Grilles Inc.

Advanced Arch Grilles had become our client several years ago, with a handicap. They had an existing corporate identity package that was poorly designed, but which already infiltrated all aspects of their business. Dan Roeper, the CEO, knew it did nothing to give you any sense of AAG’s culture, expertise, creativity, and commitment to customer service. Finally, the restraints came off and we were given the green light to completely reinvent their brand image. Read more about Advanced Arch Grilles Inc.

Insulated Wire Inc.

IW is an industry icon. If you’re not an engineer working in sat-com or defense or energy, you probably never heard of them. But if you are, then you’ve most likely used their wire & cable or microwave assemblies on numerous occasions. This company was building a name and reputation as an industry leader before anyone at Fuelblue was born. Read more about Insulated Wire Inc.

Dealbuilders

Dealbuilders had such a diverse set of business services and products, it was difficult for sales guru Pete Ekstrom to get his message across effectively. His business clients didn’t understand his products, and his individual customers didn’t see the need for his services. Read more about Dealbuilders

Be A Rock Star

Be A Rock Star is another personal venture of mine. I have a passion for many creative outlets, including music and video, that were not being realized with Fuelblue alone. With Planet Bonehead becoming what it is, and Fuelblue growing as it is, I decided to create some kind of outlet where people can witness what I do and how I do it. Read more about Be A Rock Star

Planet Bonehead

Planet Bonehead is the quintessential start-up that could. Fuelblue's principal and creative director is one of the co-creators and co-owners of this remarkable venture. But no other project in his career has taught him more about trial and error, persistence, and thinking way outside the box. Read more about Planet Bonehead

Tech Partner

Mike Fink had been working with high end technology for audio, video, security and telecom for several years. This is a classic example of an entrepreneur with excellent credentials and expertise not making much headway in business simply because they’re not getting noticed. Read more about Tech Partner

UTARP

Anthony Valerio came to me with a very interesting business - he wanted to help local homeowners through the process of reducing their property taxes. Property taxes are something everyone likes to complain about, but few people have the wherewithal to do much about it. Read more about UTARP