What does your logo say about you?

Your logo is the most important marketing tool in your business. It is the one icon that must represent the key aspects of your brand when you are not there to do it in person. In other words, the logo is “you” when “you” are not around. So whatever you do, you've got to love your logo!

Brand image development is much more than drawing a pretty icon for your business cards and letterhead. It is the creation of a suite of tools that embody the core message and culture of your company, and project it clearly to your audience though all media. A brand is simply what people think of you. So your company brand is defined by the individual opinions of all those who interact with you, your employees or your organization.

Brand image development always begins with logo design. We start by helping you define exactly what the core values, competencies and culture of your company are. We talk to get an understanding of how you see your company, and the image you wish to project to your audience. Our job is to get inside your head and see your company the way you see it.

Then we draw a picture of that. That's your logo.

A successful logo will always convey “who you are,” not simply “what you do.” What you do is probably similar, if not identical to what your competitors do. So a logo that reflects mostly what you do does little to differentiate you. But you are unique. “You” the individual are unlike any other person. And “you” the group of individuals that work together to make up your company are just as unique. You have your own ambitions, goals, ethics, culture... your own brand. A logo that showcases “who you are” will shine brightly, even is a dense sea of competition.

Naming

What you name your company is just as important as how you portray it graphically. Like the logo, a name must also convey who you are, not simply what you do. For exactly the same reasons. Many small to medium sized businesses make the mistake of naming their company something practical and obvious, usually with aggrandizing adjectives like “Superior Widgets” or “Advanced Services”. Names like this do nothing to attract attention. They only make you blend into the field of competition. At Fuelblue, we believe that with a little imagination, we can find the name that expresses the unique qualities that make your organization worth it. After all, when was the last time you bought your new car from “Quality Luxury Autos”? We'd rather have an Infiniti or Lexus.

Product and service lines

A brand image doesn't begin and end with the company name and logo. It should reach into every nook and cranny in your organization. Every single touch point in your company - anything that interacts with your audience - is an opportunity to portray your brand. Fuelblue can work with you to create similar brand images and messages for each of your product and service lines. Just as a professional brand image can help elevate your company above your competitors, proper branding of your products, services, departments - even your blog - can do wonders to move you out of the pack and into the spotlight.

Final thoughts on logo design

The logo is the central icon around which all your marketing tools revolve - video, web and print. Fuelblue creates successful logos that will convey “who you are,” not simply “what you do.” When you meet a new prospect, you will most likely do your best to persuade this person that you are worth their time and money. Your clothing, your speech, your manners all come into play. You use your “self’ to project a brand image in an attempt to make others think highly of you.

This is EXACTLY what your logo is supposed to do.

You've got “being you” down pat, but how do you project the same brand image when you're not there to do it yourself? For the prospect who visits your web site, your logo becomes the one icon that must project the same confidence, aptitude and trustworthiness that you would if you were there.

I design logos that do that.

We can start with 1 to 3 design concepts depending on your budget, and I offer unlimited revisions because the logo has to be right. If you don't love it, it's not your logo.