Why I Focus on Mindset Before Branding & Marketing Tactics

Many entrepreneurs focus on how to accomplish something, or when something will happen. I believe "how" and "when" are the wrong questions. "What" and "why" are more appropriate, as in "What do I want? And why do I want it?" When you can honestly and confidently answer that, how and when begin to work themselves out.

You have absolutely no control over how or when anything will happen to you.

You can’t control whether or not someone will buy from you, or hire you.

You can’t even control whether or not someone will answer the phone when you call!

You can only control your own attitude, and your own behavior.

And in order to master those, you must first master your mindset.

A healthy entrepreneur mindset is based on selfishness - understanding what you want in the big picture, and why you want it.

When you learn that about yourself, it becomes the driving force behind everything.

When you are selfishly focused on your own big picture, you are guided by your best self to provide value first, knowing full well that the value you want will be reciprocated in droves.

When you focus mainly on “how and when” tactics, then your happiness becomes dependent on the results of those tactics.

Your attitude wanes when you don’t get the result you hoped for.

And your behavior suffers when your attitude wanes. 

But when you focus mainly on the big picture - what you want and why - then daily results don’t have as much sway.

Your attitude is based on your mindset, not dependent on the whims of someone else.

By practicing a positive mindset, you become better able to maintain a healthy attitude even on days when things don’t go your way.

And with a healthy attitude, you are able to muster the courage and energy to continue with the behavior and tactics needed to keep you on the path to success.

Tactics are important. But there are a million ways to accomplish the same task.

Without a rock solid mindset, it’s too easy to get discouraged and simply do nothing some days. Or most days.

But do the work to understand what you want, and why - and the how and and when begin to answer themselves.