How to Differentiate Your Brand

Lots of people can do that thing that you do, but nobody on Earth can do it with your unique style, or bring your unique perspective and experience to the task.

You know what always gets me excited? When I get a new client that wants to create a unique brand image, and a website that will truly make them stand apart from their competition.

Unique! Rare! One of a kind! These are the qualities we must all strive for when creating our brand images and marketing materials. Especially our web sites.

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Unless you've invented your own industry, chances are you are doing business in an industry with at least one - probably many - competitors.

If your brand image and website could easily be replaced by one of your competitors’, simply by swapping out the names, then you might as well close up shop right now.

That lackadaisical attitude might have worked way back in the 1900s, but your prospects are much more savvy today. People are making most of their purchasing decisions through the research they do online. If you’re giving them the same information as everyone else, written in a voice that is commonplace throughout your industry, then what you’re really saying is that we have no imagination, and honestly cannot tell you why you should pick us over anyone else.

But I know better. Because I know that most business owners write copy like that because writing copy is hard - not because they have no imaginations.

Not because they don’t care.

Not because they don’t truly believe they are the best at what they do.

That’s why they hire me.

You see, lots of people make logos and web sites. And lots of those people are actually very good at design.

So I don’t see myself merely as a “graphic designer”, or a “web developer”. Anyone can be those things, and describing myself and my business as such does squat to differentiate Fuelblue from anyone else.

No, my job - which I am exceptional at - is to get inside my clients’ minds and see their businesses the way they see them.

Then I draw that, or create that in some way so that others can see it too.

My job is to help my clients break out of the rigid mold they fell into in their industry, and express their uniqueness to the world. Lots of people can do that thing that you do, but nobody on Earth can do it with your unique style, or bring your unique perspective and experience to the task.

Remember that.