Top Branding, Marketing & Mindset Videos

Your best future customers are not looking for general solutions. They have specific pain points. Some of which might be your expertise. But if your message is so general as not to leave anybody out, then it cannot be specific enough to attract your best customers.

Every client I take on wants to know how to get found on Google. Everybody makes that a priority. And most businesses spend a great deal of time and energy on getting found, forgetting there are two forces at play. First they have to find you, but then they have to want to stay.

Most businesses don’t need nearly the same level of recognition as major corporations like McDonald's or FedEx to be successful, but I do think that most businesses could be using their logos a little more efficiently. So here are 5 ways your logo could be more effective.

Top Branding, Marketing & Mindset Articles

Change can be catastrophic or an opportunity

Change can be catastrophic, or it can be an opportunity. You need to keep up to remain relevant. Your clients and your employees will always expect you to remain in position as the expert in your field. Nobody will care that your field is completely different than it used to be. They’ll just find a new expert.

1950s talking head advertising - Groucho Marx for DeSoto

If video marketing is a new territory for you, it might feel comfortable and obvious to immediately make commercial-like videos that simply tout your products and services. These are exactly the commercials we all fast forward over at home, so why would anyone volunteer to watch one on YouTube?

It takes consistent effort to climb the mountain

Taking small steps in your marketing efforts on a consistent basis will yield much greater results, in time, than if you sporadically embark on larger, unfocused campaigns. And according to recent changes in Google, consistency just became essential if you want to market on the Internet.

Client Success Stories

Fuelblue was asked to refresh the brand image of this indutry icon. After decades as a leader in its field, IW wanted to rebrand and reposition itself to maintain its stance with experienced buyers, and to be relevant and accessible to the new generation of engineers and designers reshaping the industry.

Advanced Arch Grilles had become our client several years ago, with a handicap. They had an existing corporate identity package that was poorly designed, but which already infiltrated all aspects of their business. Dan Roeper, the CEO, knew it did nothing to give you any sense of AAG’s culture, expertise, creativity, and commitment to customer service.

Fuelblue has worked closely with Pete Ekstrom for nearly a decade to create the unique brand images for his company and each of his products. The sales training industry is over-crowded with "me too" gurus, so it was essential to strategize how to position The Gold Call Script and Pete's now famous "Turn Your Cold Calls Into Gold Calls" training programs to elevate him above the crowd.