Welcome to Fuelblue - Be a Rock Star

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Learn what a brand is, and what Fuelblue does for entrepreneurs & businesses.

In this video, I discuss the difference between a brand and a logo; the difference between deliberate branding, and branding by default; and how you have the unique power to shape and persuade your own brand image.

Most businesses don’t need nearly the same level of recognition as major corporations like McDonald's or FedEx to be successful, but I do think that most businesses could be using their logos a little more efficiently. So here are 5 ways your logo could be more effective.

Every client I take on wants to know how to get found on Google. Everybody makes that a priority. And most businesses spend a great deal of time and energy on getting found, forgetting there are two forces at play. First they have to find you, but then they have to want to stay.

My Portfolio

Logo and web site design for some of my clients.
Or feast your eyes my logo portfolio.


Novarica recently separated from their former parent company Novantas, and wanted to establish a new, independent brand image to reflect the change. The result is a sleek brand image that reflects their unique charms, as well as their Boston heritage.

Jeff Barker Productions new logo

Jeff Barker's entire business relies on always being on the leading edge, but their brand image and website were throwbacks to the 90s. Fuelblue transformed the look and feel of the company to match the look and feel of its events.

Knock'em Dead Comedy Logo

When KDC's director Tony Walker wanted to create the brand image for his comedy company, he came to me (we've been best friends since we were both 2 years old). Together, we succeeded in creating a unique, fun, and funny brand experience.