Top Branding, Marketing & Mindset Videos
We can’t simply react to technology and change any more, we need to look ahead, and anticipate what’s next. The time has come to embrace change. To expect it. To appreciate it. Not everything will mean anything to you, but you must understand how something that seems insignificant to your industry can quickly become the stepping stone for the next major advancement. Don’t wait until something becomes commonplace to begin wondering if you should know about it.
When you look at someone who's an "expert" in some field, it's easy to believe they are perfect at it, and never waver or stumble in their efforts. It's easy to be hard on yourself when you compare all of your life's ups and downs to the tiny snapshot of success you see in others around you.
In this video, I discuss the difference between a brand and a logo; the difference between deliberate branding, and branding by default; and how the CEO has the power to shape and persuade the overall brand image by focusing on what's been positive, and projecting his or her unique vision for the company's future.
Top Branding, Marketing & Mindset Articles
Taking small steps in your marketing efforts on a consistent basis will yield much greater results, in time, than if you sporadically embark on larger, unfocused campaigns. And according to recent changes in Google, consistency just became essential if you want to market on the Internet.
Those who get their channels set up now - and take this early time to get a foothold, find their voice, and connect with their audience - will have an easier time of it. Those who wait will be wading in when the system is saturated, and the precious attention of your audience is even less available.
B2B logos are typically nothing more than a piece of clip art, or unimaginative initials - merely an afterthought as if to say “Hey, we’re in business and need a logo, so I’ll just use this.” What’s the big deal, really? So many industrial and B2B businesses do not put much effort into their branding, so nobody really expects much or thinks much of it. And surely nobody holds it against you, right? Wrong. Dead wrong. It only works against you. Here’s how.
Client Success Stories
Mike Fink had been working with high end technology for audio, video, security and telecom for several years. This is a classic example of an entrepreneur with excellent credentials and expertise not making much headway in business simply because they’re not getting noticed.
Advanced Arch Grilles had become our client several years ago, with a handicap. They had an existing corporate identity package that was poorly designed, but which already infiltrated all aspects of their business. Dan Roeper, the CEO, knew it did nothing to give you any sense of AAG’s culture, expertise, creativity, and commitment to customer service.
Fuelblue was asked to refresh the brand image of this indutry icon. After decades as a leader in its field, IW wanted to rebrand and reposition itself to maintain its stance with experienced buyers, and to be relevant and accessible to the new generation of engineers and designers reshaping the industry.