Top Branding, Marketing & Mindset Videos

Many entrepreneurs focus on how to accomplish something, or when something will happen. I believe "how" and "when" are the wrong questions. "What" and "why" are more appropriate, as in "What do I want? And why do I want it?" When you can honestly and confidently answer that, how and when begin to work themselves out.

Some people succeed at whatever they put their mind to, because they put their mind to it. It becomes a singular focus and their future success at it becomes a deep-seated belief.

Your best future customers are not looking for general solutions. They have specific pain points. Some of which might be your expertise. But if your message is so general as not to leave anybody out, then it cannot be specific enough to attract your best customers.

Top Branding, Marketing & Mindset Articles

Social networking sites like Twitter and LinkedIn can be invaluable business marketing tools, and they can also be horrible time sucks. Here's how I personally use them both today. Plus, I discuss why I no longer consider Facebook a social networking tool at all.

Change can be catastrophic or an opportunity

Change can be catastrophic, or it can be an opportunity. You need to keep up to remain relevant. Your clients and your employees will always expect you to remain in position as the expert in your field. Nobody will care that your field is completely different than it used to be. They’ll just find a new expert.

1950s talking head advertising - Groucho Marx for DeSoto

If video marketing is a new territory for you, it might feel comfortable and obvious to immediately make commercial-like videos that simply tout your products and services. These are exactly the commercials we all fast forward over at home, so why would anyone volunteer to watch one on YouTube?

Client Success Stories

Fuelblue was asked to refresh the brand image of this indutry icon. After decades as a leader in its field, IW wanted to rebrand and reposition itself to maintain its stance with experienced buyers, and to be relevant and accessible to the new generation of engineers and designers reshaping the industry.

Mike Fink had been working with high end technology for audio, video, security and telecom for several years. This is a classic example of an entrepreneur with excellent credentials and expertise not making much headway in business simply because they’re not getting noticed.

Advanced Arch Grilles had become our client several years ago, with a handicap. They had an existing corporate identity package that was poorly designed, but which already infiltrated all aspects of their business. Dan Roeper, the CEO, knew it did nothing to give you any sense of AAG’s culture, expertise, creativity, and commitment to customer service.