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  • Logo conveys “who”

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    Mid-twentieth century graphic designer Paul Rand once said that your logo must convey who you are, not what you do. Your logo is the graphical representative of your brand. When you are not present to personally express your brand, your logo must do it for you. Read more

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  • Consistency is Key

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    “Do a little bit all the time, instead of doing a lot a little bit of the time.” I once received that advice from a financial planner who told that there are two types of people planning for retirement: those who contribute consistently, and those who don’t. Read more

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  • The Mental Image Brand

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    Your brand is what other people think of you. You have one, whether you've worked to develop it or not. It exists in the minds of your customers, and the minds of your employees. And it exists in your mind, whether or not you've given it any conscious thought. Read more

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